Through The Marketing Lens
A podcast designed especially for creative female entrepreneurs who want to launch, grow and scale their businesses. We serve up real tips and tools that ACTUALLY WORK in the modern digital marketing world. Ultimately, profitable business comes down to a few key components: business foundation (what you do and who you are as a business), organization (streamlined processes, systems, etc.) and killer marketing strategies. Katrina Aronson, an entrepreneur turned business and marketing strategy coach, is showing up every single week with short and sweet episodes about what is working or not working for her business and her clients. You are welcomed behind the curtain of other business strategies. Once a month, Katrina will welcome another entrepreneur onto the podcast for an interview to get their insights and business tips. Our goal is to give you some golden nuggets to implement in your business, always looking through the marketing lens. Katrina has owned businesses -- brick and mortar and online -- and understands the things that work and the strategies that fall flat. More importantly, Katrina understands why! Working with dozens (and dozens) of women one-on-one in her business coaching and in partnership, her knowledge runs deep. Katrina wants to share that with you so your business can thrive and grow smoothly.
Podcasting since 2020 • 81 episodes
Through The Marketing Lens
Latest Episodes
Seasons of Change: Embracing Your Journey in Business and Life
About Today’s Episode:In today’s episode, we dive deep into the metaphorical seasons of both life and business, highlighting the unique journey female entrepreneurs face. From the fresh blossoms of spring, symbolizing the launc...
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Season 4
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Episode 80
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31:27
Creating Consistent Content for Your Brand
About Today’s Episode:In today’s episode of TTML, your go-to podcast for female entrepreneurs on the rise, host Katrina Aronson, a seasoned marketing strategist, dives into the pivotal topic of creating consistent content for y...
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Season 4
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Episode 79
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30:26
Overcoming Imposter Syndrome: Real Talk for Female Business Owners
About This Episode: In today’s empowering episode, we're addressing a common yet rarely discussed challenge among entrepreneurs: Imposter Syndrome. Our host, Katrina Aronson, delves deep into this psychological pattern, e...
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Season 4
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Episode 78
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27:00
Encore Episode: The Legal Guide to Your Business with Berkley Sweetapple
We are bringing back an encore episode all about the world of legal issues within your business with our guest, Berkley Sweetapple.Most business owners would agree that making sure their business is legally protected is a high priority b...
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Season 3
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Episode 77
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22:35
The power of listening to yourself and prioritizing your own peace
This is not the typical weekly episode… but it’s a REAL one. Something I wish I would have been told years ago. We don’t have to do it ALL at the cost of our peace and sanity, sometimes the ball drops on the less important things.&n...
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Season 3
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Episode 76
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4:09