Through The Marketing Lens
A podcast designed especially for creative female entrepreneurs who want to launch, grow and scale their businesses. We serve up real tips and tools that ACTUALLY WORK in the modern digital marketing world. Ultimately, profitable business comes down to a few key components: business foundation (what you do and who you are as a business), organization (streamlined processes, systems, etc.) and killer marketing strategies. Katrina Aronson, an entrepreneur turned business and marketing strategy coach, is showing up every single week with short and sweet episodes about what is working or not working for her business and her clients. You are welcomed behind the curtain of other business strategies. Once a month, Katrina will welcome another entrepreneur onto the podcast for an interview to get their insights and business tips. Our goal is to give you some golden nuggets to implement in your business, always looking through the marketing lens. Katrina has owned businesses -- brick and mortar and online -- and understands the things that work and the strategies that fall flat. More importantly, Katrina understands why! Working with dozens (and dozens) of women one-on-one in her business coaching and in partnership, her knowledge runs deep. Katrina wants to share that with you so your business can thrive and grow smoothly.
Through The Marketing Lens
How to Stop Pushing In Your Business – and Connect With Your Audience
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Katrina Aronson
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Season 2
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Episode 55
In today's episode of Through The Marketing Lens, you will learn:
- How to get out of the push, and instead get into a flow in your marketing
- Where the lack of connection with your audience comes from
- My step-by-step process to ensure the content you are creating will encourage connection with your audience WHILE keeping you out of "push mode"
We’re talking about:
- Gaining clarity around what your audience wants from you and how to actually connect with them
- The science behind why we crave connection and the dangers of using social media for the wrong reasons
- Creating a healthy marketing cycle and getting into a flow with content creation
- Using market research to find out exactly what your ideal client wants to learn from you and why it's important to conduct this research on a number of different platforms
- Focusing on building connection rather than your next sale
More resources:
- Join us for Content To Scale™, Katrina's FREE Live Mini-Training on Thursday June 9! ( or go to katrinaaronson.com/contenttoscale)
- Click here to join our email list to get more marketing tips, free downloads and more!
Links:
- Connect with Katrina on Instagram @katrinaaronson_consulting
- Book a FREE consultation with Katrina: www.katrinaaronson.com/book
- Email us at: admin@katrinaaronson.com
- Visit our website: www.katrinaaronson.com
