In today's episode of Through The Marketing Lens, you will learn:
- How to get out of the push, and instead get into a flow in your marketing
- Where the lack of connection with your audience comes from
- My step-by-step process to ensure the content you are creating will encourage connection with your audience WHILE keeping you out of "push mode"
We’re talking about:
- Gaining clarity around what your audience wants from you and how to actually connect with them
- The science behind why we crave connection and the dangers of using social media for the wrong reasons
- Creating a healthy marketing cycle and getting into a flow with content creation
- Using market research to find out exactly what your ideal client wants to learn from you and why it's important to conduct this research on a number of different platforms
- Focusing on building connection rather than your next sale
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