Through The Marketing Lens

How to Stop Pushing In Your Business – and Connect With Your Audience

May 17, 2022 Katrina Aronson Season 2 Episode 55
Through The Marketing Lens
How to Stop Pushing In Your Business – and Connect With Your Audience
Show Notes

In today's episode of Through The Marketing Lens, you will learn: 

  • How to get out of the push, and instead get into a flow in your marketing
  • Where the lack of connection with your audience comes from
  • My step-by-step process to ensure the content you are creating will encourage connection with your audience WHILE keeping you out of "push mode"


We’re talking about:

  • Gaining clarity around what your audience wants from you and how to actually connect with them
  • The science behind why we crave connection and the dangers of using social media for the wrong reasons
  • Creating a healthy marketing cycle and getting into a flow with content creation
  • Using market research to find out exactly what your ideal client wants to learn from you and why it's important to conduct this research on a number of different platforms
  • Focusing on building connection rather than your next sale 


More resources: 

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