In today's episode of Through The Marketing Lens, you will learn:
We’re talking about:
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Oh hello there and welcome to today’s episode of TTML. If you are new here, welcome. If you are coming back, thank you so much for being here.
Let’s talk about the hot topic of attraction marketing.
If you don't know what it is, this episode is for you… but I am also going to share how you can use it to generate more leads and make sales easier.
First, what is attraction marketing? So, this is a is a term for a method of marketing a product or service. It works by providing valuable information about the item before convincing customers to buy. It's a powerful marketing strategy for both lead generation and brand loyalty.
It involves giving value and offering free content to pull prospective leads into your company. The ‘attraction’ part of the equation is the important bit here – the idea is not to bang on about your merchandise or your company, but to grab people’s attention on an unconscious level so that they begin building trust and eventually convert.
You can do this through free PDFs or video email sequences that give a lot of value so the consumer is feeling the love from you before you are selling anything.
It's also a great method for lead generation — by sharing accessible, educational content, you are converting possible leads early on in their buyer's journey. By the time they make a purchase decision, your brand and its content will already be in that person's mind.
So, now how do you use this in your own business – here is the basic formula so you can use attraction marketing.
Attraction marketing is a really powerful method of marketing that uses sales psychology, and my favorite, connection between humans which is really everything marketing is about.
I hope you give attraction marketing a go. If you are looking to up your marketing game, and you are listening to this in real time – I am hosting a FREE Mini-Training on Thursday, June 9th, and I welcome you to join me for CONTENT TO SCALE. I am sharing behind the scenes secrets to my content marketing methods, and exactly how my clients have 3x their sales just from using this content marketing method.
The link to join is in the show notes, and also on my instagram bio - @katrinaaronson_consulting
Thank you for trusting me with your precious time.
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Thank you for the posts on Instagram stories, keep tagging me @katrinaaronson_consulting. We can’t grow without you.
I hope you continue to shift your perspective and grow both personally and professionally. I am honored to be part of your journey with all things business, life, mindset, seeing it through the marketing lens.
See you next Tuesday for a new episode.