Through The Marketing Lens

What is Content Marketing?

June 14, 2022 Katrina Aronson Season 2 Episode 59
Through The Marketing Lens
What is Content Marketing?
Show Notes

This week on Through The Marketing Lens, we are re-sharing a highly-rated episode from 2021 all about content marketing. You will learn:

  • What content marketing really is
  • How content marketing will help your business
  • Five different ways that you can implement content marketing into your overall marketing strategy 

We’re talking about:

  • Content marketing as a strategy (AKA not just an occasional post on social media)
  • Using podcasting, blogging, video content, social media graphics, and books to get your knowledge out there
  • Why content marketing works from a psychological perspective and the statistics that back this up
  • Picking the platforms that you will show up on based on where your ideal client is
  • How to determine what kind of content you should be sharing and building your strategy around that

More resources: 

Please check out my website where you can find valuable and free content like workshops and guides to help you propel your business forward!