This week on Through The Marketing Lens, we are re-sharing a highly-rated episode from 2021 all about content marketing. You will learn:
- What content marketing really is
- How content marketing will help your business
- Five different ways that you can implement content marketing into your overall marketing strategy
We’re talking about:
- Content marketing as a strategy (AKA not just an occasional post on social media)
- Using podcasting, blogging, video content, social media graphics, and books to get your knowledge out there
- Why content marketing works from a psychological perspective and the statistics that back this up
- Picking the platforms that you will show up on based on where your ideal client is
- How to determine what kind of content you should be sharing and building your strategy around that
More resources:
Please check out my website where you can find valuable and free content like workshops and guides to help you propel your business forward!
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