What is Content Marketing?
June 14, 2022
This week on Through The Marketing Lens, we are re-sharing a highly-rated episode from 2021 all about content marketing. You will learn:
- What content marketing really is
- How content marketing will help your business
- Five different ways that you can implement content marketing into your overall marketing strategy
We’re talking about:
- Content marketing as a strategy (AKA not just an occasional post on social media)
- Using podcasting, blogging, video content, social media graphics, and books to get your knowledge out there
- Why content marketing works from a psychological perspective and the statistics that back this up
- Picking the platforms that you will show up on based on where your ideal client is
- How to determine what kind of content you should be sharing and building your strategy around that
Please check out my website where you can find valuable and free content like workshops and guides to help you propel your business forward!