Through The Marketing Lens

Black Friday - Are sales a good thing?

November 15, 2022 Katrina Aronson Season 3 Episode 63
Through The Marketing Lens
Black Friday - Are sales a good thing?
Show Notes

You’re probably wondering… Are sales even a good thing? Should I have flash sales, holiday sales? What about Black Friday sales? 

I get it, another decision to make as a business owner and surrounded by mixed advice! That’s where I come in to shift your perspective and share some facts on what works and what doesn’t when it comes to sales!

We are diving deep into how to use sales to create scarcity in your customers and actually increase your brand's value! I know there’s a lot of advice out there, but I'm here to give you exactly what you need to know- NO FLUFF!

In this episode of Through The Marketing Lens, you will hear:

  • How to approach holiday sales as a business owner
  • Creating scarcity to increase brand value
  • Alternatives to discounting high ticket products or services
  • What is price anchoring and how it works
  • How to use sales strategically like many major brands 

P.S We are having a Season 3 Launch GIVEAWAY… details are in the episode! Don’t miss out!


Links: