Understanding who your ideal dream client is translates into sales, but I know a lot of business owners don’t really know why or how. This is an exercise all about getting clear on your ideal client (I call it a muse) and what to do with that information. I give you 12 questions you need to ask yourself to create this ideal client, as the very beginning of going deep. I also walk you through an exercise that is powerful in making this all come to life for you in your business, and yes, help you actually make more money!
You’ll learn more on:
Connect with me:
www.instagram.com/katrinaaronson_consulting
Links:
Understanding who your ideal dream client is translates into sales, but I know a lot of business owners don’t really know why or how. This is an exercise all about getting clear on your ideal client (I call it a muse) and what to do with that information. I give you 12 questions you need to ask yourself to create this ideal client, as the very beginning of going deep. I also walk you through an exercise that is powerful in making this all come to life for you in your business, and yes, help you actually make more money!
You’ll learn more on:
Connect with me:
www.instagram.com/katrinaaronson_consulting
Links:
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Hello there, welcome to today's episode of Through The Marketing lens, today's all about identifying who your ideal client is and going beyond that with what to even do with that information. I'm really excited about this episode because this is a major tool and I know it gets a lot of airtime. But people don't always know what to do with that information and that's a big mess. When I first started my very first business venture, I was very unclear about who my ideal client was, I remember very clearly someone asking me who my ideal customer was, and I answered something like, I have something for everyone ages 18 to 80, verbal birth, basically. And frankly, I just didn't spend enough time figuring it out because I didn't know why I needed to be clear, and knowing what I know now I see how much money I left on the table. So I want to walk you through a pretty quick exercise, to give you clarity around, who your ideal client is. And then even more importantly, how that translates into sales freedom. Here's what we'll have to be really focused on when we're building our businesses. We are not selling to ourselves, right. I know that that gets lost in the throes of our day-to-day business. And you may even feel like, Oh, But I am the client.
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That's cool. But getting even closer to who the ideal customer is, is really important and we forget that our customers aren't necessarily exactly us. So let's pick a muse, like Woody Allen does for his movies and uncreate around them is really stuck with me, so I'm going to use the word muse from here on out I just liked that word better for what we're doing. I'm going to give you 12 questions to ask yourself, about your muse, then this may sound crazy but I want you to draw your muse.
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And I'm going to ask you to pin this up somewhere where you're going to see it often when you're working. I do this with my long-term clients who are just starting out and depending on where they're working, they might put it on their computer or pin it in their office. So here are the questions, if you're not in a space where you can write these down and do the exercise with me, that's okay, I want you to come back to this exercise though don't stop listening I want you to hear the rest of this now. But promise yourself you're going to come back and do these 12 questions.
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Number one is your muse a man or a woman? Number two what is their age range, pick a 10-year span. Number three. are they married or divorced,
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if not married, explain why, for example, maybe they're too young. And if they are not married, do they want to get married. Number four, where do they live, pick a region or an area, this can be on the coast of the US somewhere or in urban area, Just get as specific as you can as to where they live. Number five, what is their socio-economic status.? Number six, are they highly educated, explain, they're not educated, why not. Number seven, what are their hobbies and or interests list as many as you can.
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Some examples are coffee drinker, exercise often, interested in health, travels out of the country, their US-based or wherever they live travels out of the country as much as possible, dines out with friends, those are just a few examples. Number eight, what's something she does almost every single day. For example, maybe she takes her kids to school she eats healthy food she drinks wine she goes on hikes. You get the idea. Number nine, do they have children, grandchildren?
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Number 10, Do they work if not have they ever and explain. Number 11 What social media platforms, would you find your muse on almost daily. Identify them. Number 12 What is something they struggle with in their daily life. This can be anything. I just want you to be able to connect with them. So I like to answer these questions and I want you to as well, with a lot of specificities. And what I mean by that is I don't want you to settle for your first answer, I want you to give yourself a few run-throughs to learn as much as you can, and sometimes when you go through this exercise you realize more it's easier to do kind of a brainstorm and just write, don't stop writing.
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Write more than you think that you should. I don't want you to just have an idea of who she is, I want you to be able to visualize her and I keep saying her, because, obviously, my muse is a woman, my muse, is most likely you. So, now this is what I think is the really fun part. I don't care where you are on your business journey. This is always worth your time. I want you to find colored markers if you have some. And I want you to draw her from head to shoes if she in heels or sneakers, or barefoot is she put together.
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Is she carrying something like maybe a child or purse, or maybe she has nothing in her hands because she's young and free. I want you to get to know her in this drawing of her is her hair really put together is she in workout clothes?
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What is she doing and what is she feeling? I want you to write words around her, that will connect with her, based on the answers that you just gave in those 12 questions. For example, if she is a wine drinker, I want you to write the word wine. And I want you to think about what this Muse that you've created is feeling and how you can have a conversation with her. What are some of the things that she would bring up because they matter to her? You need to write, words that would trigger her. And basically what you're doing is creating a cheat sheet for yourself with buzzwords that will perk up her ears, so that she realized, Oh, she gets me. But I want you to be really specific when you can like, if she likes coffee, that's cool. But do you know, is she a Starbucks drinker like how deep, can you go with some of these answers. These words are essentially your lifeline to her so that she can feel connected to you, like I said so. I do want you to scribble it out but create a piece of art that you can put somewhere. And I want you to have 20 to 30 words on there. And the reason I want you to come up with these words and make sure you're writing it on this piece of paper is so that you have an arsenal ready and waiting, and you don't have decision overload sometimes when we're trying to post on social media, and we're not thinking this deep right we're just kind of trying to get that post done. So if you have this ready for yourself. You're just going to write better, you're going to write better copy on social media, and allow those words to trigger her so that she'll listen up and actually read your post, you're going to write better email copy, the more you're speaking to her and her copy, the more she's going to feel connected to you and she's going to keep reading, as opposed to maybe not opening, or maybe she would have only read half. When you're doing videos, you're going to have an idea of what she cares about right so you have those words on there so if you're using the buzzwords or even the topics that will resonate with her more. When you're showing up in your lives using these words that are going to connect with her, I promise you, it is big, it's cutting through the noise we are in such a saturated world with our video content, all that stuff you're making it smaller for her. When you are making a decision about your new services that you're going to offer, for example, you're going to make better choices because you're going to have better ideas. This is not just a fluffy exercise you guys, this is how you zero into your muse and who you're talking to. So, when you hear that you need to get clear on your client. This is why, but I'm also helping you get even deeper, and having a visual of her really does change just the knowledge right it's at your fingertips but you're also able to see it, and as human beings, we are very visual beings. That's how we lead with our eyes, so create something that you can take in visually. When your marketing gets clear, you're going to be more pointed, and I want you to be more consistent. So you will no doubt see a difference in who is attracted to you, it's going to change that for you, the more clear you are and that's a good thing you cannot do business with everyone. You cannot it's not possible. So you need to focus on who that person is who that means is and talk directly to her. This is the first step in your really really strong marketing and good marketing leads to sales, and money, right, you still need a strategy. I'm not going to lie to you and tell you this is everything right here. No, no, this is just the beginning. But good strategy without a clarity around who your muse is only going to work to part of its potential.
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Because you are being more clear, you're going to see more followers on social media, right, people are going to resonate with your posts so much more. This is where people share stuff, because they think, oh my gosh, yes, she's speaking to me right when you share a post, What makes you do that. Think about that more people are going to read your emails, especially if you're using really good subject lines with some of these words, more people are going to join your email list because when you ask them to join your email list you're going to be using words that actually resonate with that person. And all these are going to lead to sales, be consistent with your words. And my best advice to you is to do this again, put a calendar alarm so that you revisit this exercise in three to six months you'll be amazed at how much your business will evolve and how much more you will know. So the more often you do this, the more you're going to actually create sales for yourself. I actually have an entire lesson on this in my new course which is building a badass business, I basically created this course to be a less expensive way for someone to get access to my methods of marketing and guiding you around to actually how to start your business, all the way to building a repeatable marketing plan that will make sales over and over and over. I'm in the middle of my beta testing right now, and we already have women saying that they're doing things in one day, that has taken them months to actually try to do, isn't that cool? That's basically everything to me. This is why I'm doing everything that I'm doing I want business to feel unintimidating. If you're just getting started in your business. Get on the waitlist for building a badass business we are open on the waitlist, and you'll be the first one to know about when it actually opens up that we listed on my home page on my website KatrinaAronson.com. And in other news, next week we're going to be talking a bit about social media, which I know is interesting to a lot of people, and some of the must dues. A couple of things that have really worked in my business in particular, you guys, I am endlessly grateful for you trusting me with your time, these episodes are meant to propel your business forward because I wish someone had guided me when I first started out, so if you like what you're hearing, please, please go rate it and review my podcast share it with someone else that this would resonate with. I would really appreciate it and that's how these little engines grow. I will see you next Tuesday on Through The Marketing Lens. Thanks for being here.