Through The Marketing Lens

What Is A One-Liner and Why Is It Important For Your Business?

April 05, 2021 Katrina Aronson Season 1 Episode 23
Through The Marketing Lens
What Is A One-Liner and Why Is It Important For Your Business?
Show Notes

In today's episode, we are talking about the importance of a one-liner in your business and what it is, and how it's going to grow your business.

We are talking about:
What is a one-liner? In short, it's a way of telling people what you do and what you offer in a concise statement.
It's kind of like an elevator pitch where it's giving you ways to talk about your business and grab people's attention but it's doing so through a story. Were going to use human psychology by focussing on them and not creating a black and white scenario.
Starting with a problem first and then giving a solution and getting those results.

I created a free workbook to go along with this podcast to help you add to your marketing tools. I really want you to be able to understand this one-liner prospect and what it can do for you. I made it so it can help you craft this into something that fits perfectly in your business and again it's completely free!

Here's the link:
https://www.katrinaaronson.com/freemarketingtools

Links: