Today we are talking about: Content Marketing.
First, what is that?
My favorite definition is by the content marketing institute: Content marketing is a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly defined audience — and, ultimately, to drive profitable customer action.
So to reiterate that: it’s a strategic approach of creating valuable content to attract your ideal customer or client.
One of the reasons I personally love content marketing is because I work with small businesses with an online presence. That means they don't necessarily have $10k to spend on marketing per month -- or at least not yet. And content marketing is a place where small fish can outperform big fish with a good strategy.
What are ways you can use content marketing in your own business:
Here is the thing: content marketing needs a strategy. So pick your platforms -- don’t pick all of them, pick the places where you want to show up and where your ideal client hangs out, and create content there.
This is all about creating content that your customer actually wants, right? And by default, they will let you into their world. They find you valuable… so, pulling them into your email list or asking them to follow you on instagram becomes easier. And that is really the whole point. Break down the wall, and serve. Get rid of buyer’s skepticism -- we are constantly being sold to so isnt it nice to just feel seen?
Some stats for you: content marketing has lead generation 3x greater than traditional marketing.
52% of buyers said they were definitely more likely to buy from a vendor after reading their content -- let’s talk about how that happens:. They were searching for how to make a logo and you have a tutorial on how to use Canva to make logos, and they find themselves on your website. They love your style. They sign up for your newsletter and 3 months later they are rebranding their whole website using your services.
It is really important to understand that posting one video or one blog is not content marketing. Showing up consistently is content marketing.
So, the first thing is: where can I show up consistently? And if you hate podcasting, do not pick that. Pick a platform that feels GOOD to you, to your brand, to your personality. If you are listening to this podcast it is because
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