Through The Marketing Lens

Starting Your Own Podcast and Being A Guest on Someone Else’s

October 05, 2021 Katrina Aronson Season 2 Episode 32
Through The Marketing Lens
Starting Your Own Podcast and Being A Guest on Someone Else’s
Show Notes

In this week’s episode, we are going through the most frequently asked questions around podcasting as a part of your business’s marketing strategy! We’ll be discussing everything from starting your own podcast to being a guest on someone else’s.

The number of people listening to podcasts is growing, and it’s no secret that they can be a phenomenal marketing tool for your business. 

Podcasts are still a fairly new medium with plenty of unexplored topics, so if you’re thinking of starting one, now’s the time!

We are talking about:

  • Basics of getting started
  • The software/websites/equipment you might need
  • Creating a structure for your podcast
  • Pros and cons of having guests 
  • Being a guest on another podcast

Please check out my website! I'm always updating it with valuable info and free content like workbooks and such to help you propel your business forward!


Some of the websites/apps mentioned:
- Buzzsprout (podcast hosting)
- Canva (create cover art)
- Soundstripe or Audiojungle (find music for your podcast)
- Zoom (recording)

Links: