Through The Marketing Lens

The Best Way To Distribute Your Content

January 18, 2022 Katrina Aronson Season 2 Episode 43
Through The Marketing Lens
The Best Way To Distribute Your Content
Show Notes

This week on Through The Marketing Lens, we are discussing the best platforms to be using to reach even more of your ideal audience. If you're among the many business owners I see spending the majority of their marketing energy on social media, this episode is for you. The truth is, other platforms do a much better job of getting your content in front of new eyes than Facebook or Instagram do. 

In this episode, I'm giving you the details on the hierarchy of content platforms, ranked in order of how much control over your content you have and the impact that kind of content has on subscribers. We're going over:

  • The number one platform to use and why it's been at the top for decades
  • How to tailor which platforms you show up on to your specific business type
  • Re-evaluating what kind of content makes most sense to market your business
  • Why the most popular social media platforms are near the bottom of the list
  • Action steps you can take right now in order to start improving your marketing strategy and showing up on the platforms that will get you the best results

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