Through The Marketing Lens

A podcast designed especially for creative female entrepreneurs who want to launch, grow and scale their businesses. We serve up real tips and tools that ACTUALLY WORK in the modern digital marketing world. Ultimately, profitable business comes down to a few key components: business foundation (what you do and who you are as a business), organization (streamlined processes, systems, etc.) and killer marketing strategies. Katrina Aronson, an entrepreneur turned business and marketing strategy coach, is showing up every single week with short and sweet episodes about what is working or not working for her business and her clients. You are welcomed behind the curtain of other business strategies. Once a month, Katrina will welcome another entrepreneur onto the podcast for an interview to get their insights and business tips. Our goal is to give you some golden nuggets to implement in your business, always looking through the marketing lens. Katrina has owned businesses -- brick and mortar and online -- and understands the things that work and the strategies that fall flat. More importantly, Katrina understands why! Working with dozens (and dozens) of women one-on-one in her business coaching and in partnership, her knowledge runs deep. Katrina wants to share that with you so your business can thrive and grow smoothly.

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Through The Marketing Lens

Attraction Marketing

June 07, 2022 • Katrina Aronson • Season 2 • Episode 58

In today's episode of Through The Marketing Lens, you will learn:

What attraction marketing really IS
How you can use it in your business to get more leads that convert
Three essential components in the basic attraction marketing formula

We’re talking about:

What the "attraction" part of attraction marketing is all about
Ways to provide value to bring in new leads and gain trust immediately
Why storytelling is SO powerful in marketing and the psychology behind it
The importance of sharing the experience and results for your customer, not just the features and numbers
How this all ties back to your content

More resources:

Please check out my website where you can find valuable and free content like workshops and guides to help you propel your business forward!

Links:

Connect with Katrina on Instagram @katrinaaronson_consulting
Book a FREE consultation with Katrina: www.katrinaaronson.com/book
Email us at: admin@katrinaaronson.com
Visit our website: www.katrinaaronson.com

Oh hello there and welcome to today’s episode of TTML. If you are new here, welcome. If you are coming back, thank you so much for being here.

Let’s talk about the hot topic of attraction marketing.

If you don't know what it is, this episode is for you… but I am also going to share how you can use it to generate more leads and make sales easier.

First, what is attraction marketing? So, this is a is a term for a method of marketing a product or service. It works by providing valuable information about the item before convincing customers to buy. It's a powerful marketing strategy for both lead generation and brand loyalty.

It involves giving value and offering free content to pull prospective leads into your company. The ‘attraction’ part of the equation is the important bit here – the idea is not to bang on about your merchandise or your company, but to grab people’s attention on an unconscious level so that they begin building trust and eventually convert.

You can do this through free PDFs or video email sequences that give a lot of value so the consumer is feeling the love from you before you are selling anything.

It's also a great method for lead generation — by sharing accessible, educational content, you are converting possible leads early on in their buyer's journey. By the time they make a purchase decision, your brand and its content will already be in that person's mind.

So, now how do you use this in your own business – here is the basic formula so you can use attraction marketing.

Tell stories for emotional connection. Stories actually activate different chemicals in our brain. We release oxytocin when we hear a good story and this allows us to feel more connected. They call oxytocin the love chemical. We feel more empathy with oxytocin and empathy helps us to take action.

Share about the product or service from the perspective of how it helps you or helps others. Talk about the facts and prove it. Allow people to really see how it fits into their lives by sharing testimonials with screen shots so it is grounded in reality, not just story telling. Share the process by walking us through how it works, but do not come at it from a sales perspective – rather, tell us from a “i am sharing this as I was curious”

What are the results? If you are selling copywriting services for example, show us the RESULT which is more sales. For example, did a client make 10k off one sales page? Cool - the result is more sales easily so talk about the result. Not just the sales page itself.

Attraction marketing is a really powerful method of marketing that uses sales psychology, and my favorite, connection between humans which is really everything marketing is about.

I hope you give attraction marketing a go. If you are looking to up your marketing game, and you are listening to this in real time – I am hosting a FREE Mini-Training on Thursday, June 9th, and I welcome you to join me for CONTENT TO SCALE. I am sharing behind the scenes secrets to my content marketing methods, and exactly how my clients have 3x their sales just from using this content marketing method.

The link to join is in the show notes, and also on my instagram bio - @katrinaaronson_consulting

Thank you for trusting me with your precious time.

Please share this episode with anyone that it may inspire or help. u

Thank you for the posts on Instagram stories, keep tagging me @katrinaaronson_consulting. We can’t grow without you.

I hope you continue to shift your perspective and grow both personally and professionally. I am honored to be part of your journey with all things business, life, mindset, seeing it through the marketing lens.

See you next Tuesday for a new episode.

People on this episode

Katrina Aronson

Host