Through The Marketing Lens

Scaling vs. Growing a Business

Katrina Aronson Season 2 Episode 60

In today's episode of Through The Marketing Lens, you will learn: 

  • Why most businesses end up failing before the ten year mark and the stats behind that
  • The difference between GROWING and SCALING your business (no, they’re NOT synonyms)
  • Actionable steps you can take NOW so scaling comes easy


We’re talking about:

  • Scaling your business effectively, rather than just growing
  • Increasing your revenue while minimizing increases to your costs
  • Two specific things to look at as beginning steps to cutting costs and growing revenue
  • Making smart decisions based on your strategy with scaling in mind
  • Five tips that have helped me the most in scaling my own business 


More resources: 


Please check out my website where you can find valuable and free content like workshops and guides to help you propel your business forward!

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People on this episode