Through The Marketing Lens

Marketing like Apple – What’s Different?

Katrina Aronson Season 3 Episode 72

Ready to have your mind blown?  I am going to share a case study that will do just that! We are going to learn how brands like Apple, Coke, Disney – how they have created brands that are just different. 

You are going to learn the key to their magnetic differences, and how to actually apply some of this to your brand throughout your marketing. 

What we know today is far more than we have ever known before because we have new tools to actually investigate – so not only listening to what people are saying about those brands, but actually how they are feeling. This is some cool science meets marketing and I am super excited to share it!

Are you intrigued yet? Listen to this episode to find out how this eye opening case study shows us how brands like Apple use this information to create compelling marketing strategies!

In this episode of Through The Marketing Lens, you will hear:

  • The case study behind magnetic marketing of brands like Apple
  • How the results of brain scans actually differ based on brands 
  • What Apples does differently to stand out and create connection
  • How to apply this information to your own business


So if you’re on the fence about listening to this episode, give it a go — I promise, if you struggle with creating deep connections with your consumers, you’ll thank me later.

Links mentioned in this episode: 

Download the workbook:  www.katrinaaronson.com/marketingtrends 

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