Through The Marketing Lens
A podcast designed especially for creative female entrepreneurs who want to launch, grow and scale their businesses. We serve up real tips and tools that ACTUALLY WORK in the modern digital marketing world. Ultimately, profitable business comes down to a few key components: business foundation (what you do and who you are as a business), organization (streamlined processes, systems, etc.) and killer marketing strategies. Katrina Aronson, an entrepreneur turned business and marketing strategy coach, is showing up every single week with short and sweet episodes about what is working or not working for her business and her clients. You are welcomed behind the curtain of other business strategies. Once a month, Katrina will welcome another entrepreneur onto the podcast for an interview to get their insights and business tips. Our goal is to give you some golden nuggets to implement in your business, always looking through the marketing lens. Katrina has owned businesses -- brick and mortar and online -- and understands the things that work and the strategies that fall flat. More importantly, Katrina understands why! Working with dozens (and dozens) of women one-on-one in her business coaching and in partnership, her knowledge runs deep. Katrina wants to share that with you so your business can thrive and grow smoothly.
Through The Marketing Lens
Selling Through Instagram Stories with Jenny Melrose
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Katrina Aronson, Jenny Melrose
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Season 2
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Episode 42
For our last episode of 2021, we're talking to the wonderful Jenny Melrose all about Instagram and improving your social media marketing strategy. Jenny is a content marketing and business strategist who helps entrepreneurs better understand their messaging and unique position in the online space.
Jenny is taking us through her best tips for showing up on your Instagram Stories authentically and using Stories to sell effectively and grow your business.
We are talking about:
- Why Instagram is Jenny's social media of choice
- Getting crystal clear on your ideal audience, what kind of content you create and WHY you make that content
- Setting yourself up as an expert on your profile so your audience keeps coming back to learn more from you
- Tips for showing up on Stories and getting into your audience's DMs without feeling "spammy"
- How to use the data in your insights to improve your strategy
Click here to get Jenny's Instagram Engagement Guide or you can reach out to her directly on Instagram to learn more and ask questions.
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Links:
- Connect with Katrina on Instagram @katrinaaronson_consulting
- Book a FREE consultation with Katrina: www.katrinaaronson.com/book
- Email us at: admin@katrinaaronson.com
- Visit our website: www.katrinaaronson.com
